Graduated from Istanbul University Faculty of Communication Department of Journalism. She started journalism while she was studying in college. As a media professional, she has gained experience in different positions in Hürriyet, Sabah, Akşam and Doğuş Media Group for fifteen years, ranging from Correspondence to Editor in Chief. She was a columnist, also wrote a book. In this process she specialized in lifestyle communication. She took a brief break from her career at the birth of her son.
Then she returned to work as a Communication Consultant. She has worked for many brands such as IKEA, NIVEA, United Colors of Benetton, Ultimate Ears, Beymen, Mavi Jeans, Vitra, Grand Pera. A traffic accident was the turning point of her life. She decided how to maintain her life; Ayşe Birsel's "Life is the most important project for you" became her motto and established Projects by Z.
Graduated from Bilkent University, Faculty of Economics, Administrative and Social Sciences, International Relations Department. She took step communication sector as a writer in Bilkent Newspaper and a trainee at NTV while she was studying in college. She started her career at N'PR Communication Consultancy; and took part in many brands' PR and press communication projects such as Four Seasons, European Ladies Golf Tournament, Setur and brands, Martı Hotels&Marinas, Golden Key Hotels, Abdi İbrahim, Ariston Thermo Group.
She worked in A&B Communications for the communication of lifestyle brands such as NIVEA, United Colors of Benetton, Grand Pera and gülsha between 2015 and 2017. Now, she lives and works with Projects by Z, which she has been in since its inception. Also, she continued singing in Bilkent University and TRT Radio Polyphonic Music Youth choirs that was started in high school years by taking stage in the school group as a soloist. Now, she continues her vocal and stage lessons.
Graduated from Şişli Terakki High School and İstanbul Bilgi University, Faculty of Communication, department of Advertising. She gained experience in several branches of communication through internships on production, conventional advertising and new media while she was studying in college. After graduation, she met with Projects by Z and started to work in September ’18. She takes part actively in projects and activities.