REEBOK CLASSIC POP UP STORE (ENG)

The spirit of the 90s was on the stickers this time! Participants firstly learned the handlettering technique with the help of graphic designer and illustrator Manolya Urkan, then they designed and colored their own 90s inspired stickers.
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The visitors of Reebok Pop-Up Store designed cloth bags accompanied by graphic designer and illustrator Magnolia Urkan. Selected designs were applied to Reebok Classic fabric bags by serigraphy printing method.
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The tattoo wind blew up with the Tattoom Gallery at the Reebok Pop-Up Store. While Uğur Hasekin gave real tattoo training, the participants had temporary tattoo design on their body at the other side of the table.
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The people who brought their Reeboks or bought them from the Pop-Up Store had the chance to make them customized as they wished.
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Duygu Özaslan, one of the most successful fashion and lifestyle content producers of digital world, explained the media and contents that have changed from 90s to the present day based on her childhood and experiences.
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One of the Reebok Classic Influencers Ekin Beril, who stole our hearts with her original and digital covers, told music trends of 90s and today that are developing with the street culture.
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Designer Selen Akyüz talked about her collaboration with Reebok Classic in the MBFWI FW’19 fashion show and the evolution of sneaker culture from 90s to the present.
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Stylist Deniz Marşan talked about the changing fashion trends of the 90s, one of the periods that Reebok had left its mark.
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The return of Reebok Aztrek’93 with its dynamic and vibrant design, was celebrated with a 90s party in Petra Roasting Co. Gayrettepe.
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Reebok Classic’s re-designed 90s sneaker Aztrek 93’ brought its neon spirit to Petra Roasting Co. Gayrettepe for a whole month.
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