REEBOK CLASSIC POP-UP STORE TALK: Evolving Sneaker Trends with Selen Akyüz
PROJECT DETAILS
Sneakers are on the street… Sneakers are on the runway… Sneakers are at all parties… Let's accept; they are so cool now! Designer Selen Akyüz talked about her collaboration with Reebok Classic in the MBFWI FW’19 fashion show and the evolution of sneaker culture from 90s to the present. She mentioned the process of how performance shoes, produced for sports, turned into cool sneakers and even accepted in high fashion. She showed her collection on a model, called “Simulation Theory”, which has an organic harmony with Reebok Classic sneakers. Selen Akyüz said, she would have like to have worldwide known rapper and one of the Reebok faces Cardi B on her runway.
CLIENT
Reebok Classic
LOCATION
Petra Roasting Co. / Gayrettepe
DATE
March 2019