REEBOK CLASSIC X PETRA ROASTING CO.
PROJECT DETAILS
Reebok Classic’s re-designed 90s sneaker Aztrek 93’ brought its neon spirit to Petra Roasting Co. Gayrettepe for a whole month. With this special collaboration, in the Reebok Classic Pop-Up Store where the dynamism of the 90s re-energized in, we held workshops on Wednesdays with 90s theme and talks on Saturdays with Reeboklover creative people. Also, every Sunday, we returned to the 90s with the Reebok Classic Arcade Tournament that is specially prepared as 8-bit. All outstanding models of Reebok Classic were offered to Petra guests with special advantages.
CLIENT
Reebok Classic
LOCATION
Petra Roasting Co. / Gayrettepe
DATE
March - April 2019